News


SHOWCASE OF IMA FOUNDATION'S WORKS IN LONDON

HARINGEY INDEPENDENT Saturday 14th November 2009

Wood Green art factory

More than 100 artists at The Chocolate Factory, in Clarendon Road, have thrown open their doors to give visitors a glimpse into their private studios.

One floor is dominated by giant Indian paintings, brought to London by the Indian Modern Art (IMA) company, while another has a room dedicated to children in Afro wigs creating Michael Jackson videos against a green screen.

The idea behind the event, according to Manoj Ambasna, executive director of Collage Arts, which manages the building, was to create exposure for both the artists and the area.

He said: "All of this is to do with regenerating the region, supporting small businesses, helping with jobs and putting Wood Green on the map. The building were derelict in 1996, when we took over, but by using these artists we have brought it back to life."

Around 7,000 people are expected to visit the studios over the weekend, and artists hope to snare up to £500,000 from sales and commissions.

Painter Judith Green, 53, from Hornsey Lane, said: "The event is very important because it lets members of the public come and see artists working in their own environment and talking directly about their work.

"Normally artists' studios are this sacred, hallowed ground and artists don't really want people in there, but this is a marvellous space to exhibit."

Ms Green said she frequently painted Highgate because of its varied landscape.

"It's a combination of nature and urban surroundings. Lots of buildings are very condensed and it makes for lots of interesting shapes and patterns."

Guardian cartoonist Ros Asquith, from Muswell Hill, moved to the studio two months ago after 24 years working from her bedroom.

She said: "This open event is really wonderful. I've met lots of different people who know my work from the Guardian or the Midwives' Journal - mainly teachers, librarians and midwives.

"It's absolutely great."

Radha Binod Sharma, 45, from Inderwick Road, Hornsey, founded the IMA in 2008 to promote Indian art in the UK.

He said: "Indian artists are not being properly marketed here, so I want to build their reputation and provide exposure for their work.

"They are extremely talented, which a wide range of skills, but they are not being noticed."

Chocolate Factory Open Studios continues between 12pm and 6pm tomorrow.

Visit www.chocolatefactoryartists.co.uk for more information on the artists and their work.

Artists give the public a taste of Chocolate: more than 100 artists at The Chocolate Factory, in Clarendon Road, opened their doors to give visitors a glimpse into their private studios


 
For any press enquiries, further information or images please Click Here.
 
 
 
 
Home - About Us - IMA Collection - IMA Artists - Exhibitions - Online Exhibitions - Privacy Policy - Terms Of Use - Contact Us
Indian Modern Art, Indian Art, Contemporary Art, Artists, Painters, Paintings, Artworks, Buy Indian Art, Sell Indian Art, Art Collectors, indian modern art foundation, Art Collection, Indian, Contemporary, Art, Gallery, india modern art gallery in London, modern art gallery, fine art gallery, online art gallery, art gallery India, contemporary art, art gallery in london, IMA Foundation , virtual art gallery India, fine art online gallery India, Radha Binod Sharma, ima founder - r.binod sharma